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MoviePass Top Pricing Is going Into Impact Lately

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More movies, more problems.

MoviePass has officially launched its Peak Pricing surcharge, which adds an additional fee for the most popular movies during their busiest showtimes.

Peak Pricing, which was officially announced last month, has started showing up for certain showtimes today. MoviePass has sent out an email to all of its subscribers earlier today detailing the change to this service.

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When a movie is in Peak Pricing, a red lightning bolt icon will show up next to the showtime that will have an added surcharge. Additionally, a grey lightning bolt icon indicates that a showtime will go into Peak Pricing soon.

When users check-in to the movie, the card each user has on file will be charged the extra amount. The amount of each surcharge will change depending on any given showtime or title, though the example used included a $3.43 charge to see a 7:00 showing of Avengers: Infinity War.

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MoviePass says users can avoid this surcharge by selecting a different showtime or movie. MoviePass will be introducing the Peak Pass in the future, which will waive one peak fee per month.

While Peak Pricing is reportedly rolling out slowly over the next several weeks, it’s starting at a limited capacity today. It will eventually be implemented at all participating theaters, and will affect monthly and new annual users. If users are already in the middle of an annual plan, surcharges will not impact them until they renew their service.

Exit Theatre Mode

MoviePass has had an eventful last few months: though it now has over 3 million subscribers, it has been met with stiff competition from theater chains providing similar services. For a comprehensive look at options for MoviePass and its competitors, take a look at our list of pros and cons of each of these services.

Colin Stevens is a freelance writer for IGN, and he’s part of the problem when he uses MoviePass eight times a month. Follow him on Twitter.

SOURCE: IGN.com

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